MARKETING CONSULTING
The term 'school marketing' is widely misunderstood and frequently misused as it is often perceived as just being about publications and advertising that 'sell' or 'promote' the school. This is short-sighted as effective school marketing is actually a multi-faceted business discipline that will attract enrolments, help to retain current students and improve the school's professional image.
As a school achieves success in its selling and promotion, it should strive to become more sophisticated and strategic by transitioning focus to the future through the use of auditing, planning, research, evaluation and staff training.
As a school achieves success in its selling and promotion, it should strive to become more sophisticated and strategic by transitioning focus to the future through the use of auditing, planning, research, evaluation and staff training.
MAPS works collaboratively with you to ensure your marketing dollars are spent wisely maximising your exposure and helping you to achieve your full potential, both in terms of number of students and achieving exemplary business standards.
MARKETING AUDITS
When a fresh set of eyes provides greater clarity.
MAPS is a fresh set of qualified and experienced eyes. Our 50- point Marketing Audit report will guide your marketing initiatives, highlighting where immediate improvements should be made and directing long term strategic marketing decisions.
MARKET RESEARCH
Do you really know your market or are all your marketing decisions based on 'gut feel' and historical data?
Undertaking market research enables you to collect, record and interpret specifically sourced, current information about customers, your market and competitors. Armed with this information, schools are better able to target their marketing, refine their messages and make improvements.
We would welcome an opportunity to discuss this service personally with you in greater detail.
All MAPS marketing market research is conducted in accordance with the Australian Market and Social Research Society Code of Professional Behaviour.